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2012 Ad Viewability Benchmarks, by Site Type
In light of recent data from comScore suggesting that a majority of display ads go unseen (at least per the 3MS standard for 50% of pixels in-view for at least a second), it’s worth taking a look at...
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How Many Online Video Ads Will Viewers Tolerate?
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching...
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Online Customer Experience Still Easier to Understand Than Mobile, Say...
It’s easier to understand the online customer’s experience than the mobile customer’s, say e-commerce executives responding to a survey from Econsultancy and IBM Tealeaf [download page]. 44% of...
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Global Social, Mobile Ad Spend Expected to Grow Quickly This Year
Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year, according to a revised forecast issued by MAGNA GLOBAL that takes a more bullish view of online...
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College Students Own an Average of 7 Tech Devices
The portrait of the tech-obsessed college student may have some grounding in reality. According to the latest College Explorer study from re:fuel, the average 18-34-year-old college student owns 7 tech...
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Who Are “Upscale Latinos”?
Pay attention to “upscale Latinos,” says Nielsen, calling them “the most influential segment since the baby boomers.” In partnership with the Association of Hispanic Advertising Agencies (AHAA),...
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Tweets Containing Vine Uploads Seeing “Surprising” Engagement Rates
Marketers on Twitter are warming to Vine, and it appears that consumers are too. TechCrunch recently pointed out that Vine climbed past Instagram on the Google Play charts to take the mantle as the top...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jun. 14-16, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Smartphone-Owning Dads Respond to Mobile Coupons
Almost 6 in 10 “digital dads” (fathers with children under 18 in the household, who own a smartphone) claim to have acted on a mobile coupon offer, compared to 46% of mothers with smartphones and 31%...
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Small Biz Using Digital Marketing More, Crediting It With Customer...
The biggest change in how small businesses go about their work this year as opposed to 5 years ago is through their use – or increased use – of online marketing tools, according to results from a...
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Online Ad CTRs Seen Highest Around Midday
Based on an analysis of 1 trillion impressions from its 100,000-strong publisher network during Q1, Infolinks has released a set of findings concerning online ad click-through rates (CTRs) by time of...
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Multi-Screening Popular Among College Students
More than 9 in 10 college students claim to use their smartphone, tablet or computer at the same time as they’re watching TV, including 49% who do so every day, according to a study from re:fuel. The...
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LGBT Income and Discretionary Spending Outlined
Experian Marketing Services has released a new report [download page] on Lesbian, Gay, Bisexual, and Transgendered (LGBT) Americans, analyzing among other aspects their annual income and spending. The...
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Lead Gen in 2013: Content Marketing, Retargeting Among Fastest-Growing Channels
This year, many marketers’ lead prospecting aims are focused primarily on finding new customers, while relatively few are looking only to retain current or reactivate former customers, according to...
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Retailers Say Social Having Big Impact on Business
Asked which technology-related trends are having a significant impact on their business, a leading 71% of retailers pointed to social media, with a majority also citing mobile/online shopping (52%) and...
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Mobile Share of Online Video Consumption Has Nearly Doubled in 6 Months
It’s true that mobile video remains only a small fraction of total TV consumption, but smartphones and tablets are eating up a larger share of online video viewing, per the latest report [download...
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Consumers Don’t Consider Online Tracking to be Harmless
While recent study results from the Digital Advertising Alliance (DAA) suggest that consumers prefer targeted to random online ads, a new Microsoft-supported survey [pdf] from Consumer Action finds...
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Consumers More Likely to Expect Quick Service Response Via Social Than Email
When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously, according to a new study from Steven Van Belleghem,...
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Traditional Media Ads Tops For Reaching, Influencing Luxury Buyers
TV is the top advertising medium for reaching affluent adults, while magazines are particularly effective in reaching those who plan to buy luxury items, according to survey results from the Shullman...
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Marketing Budget Conditions Dip, Remain Positive
Marketing budgets continue to improve on a global scale, though not quite at the rate seen last month, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index...
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