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US Out-of-Home Ad Revenues Grew by 5% in Q2
Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues...
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SMB Followers on Twitter Looking for Updates, Interaction
Twitter has released some research trumpeting the connections that can be made between SMBs and their followers. The survey of 500 followers of SMBs in the US and UK, conducted by Market Probe...
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Top Influence on Online Purchase Decisions? Deals and Discounts
Reviews matter when it comes to online purchase decisions, but not as much as deals, according to a RetailMeNot.com survey conducted by Ipsos. 56% of US respondents said that deals, discounts or sales...
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Top Brands on Tumblr: 1 in 4 Reblogged Posts More Than 60 Days Old
Understanding social media posts’ reach and engagement is an important issue for marketers, and one aspect of that effort regards the half-life of a post. Recent data indicates that Facebook posts have...
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44% of CMOs: No Need For Alignment With CIO
Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also...
View ArticleTop 10 Brand Movers, August 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Consumer Interest in Wearable Tech Currently Low
3 in 4 American adults are aware of at least one wearable computing device, per recent survey results from TNS. But awareness and interest are far apart for the time being: just 9% are currently...
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Search Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best
Search engines still dominate email and social media as an e-commerce traffic driver, according to Monetate’s latest quarterly e-commerce report [download page] covering Q2 2013 activity. About...
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Few Marketers Consider Facebook to Hold A “Critical” Role in Their Overall Mix
More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets....
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How Do Affluent Luxury Buyers Research Their Purchases?
More than 9 in 10 luxury buyers search for information prior to making a purchase, according to [pdf] a study conducted by Google and Ipsos across 9 markets. The report indicates that online research...
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The Demographics of “Cell-Mostly” Internet Users
63% of mobile phone owners used their devices to go online as of May this year, according to [pdf] a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34%...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 13-15, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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How Corporate Marketers Should Refer to the LGBT Community
Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to [download page] a Community Marketing Inc. survey of more than 10,000 gay and bisexual men,...
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As Social Ad Budgets Grow, Brands Look to Boost Reach of Select Facebook Posts
Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%, according to survey results released...
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Radio’s Weekly Reach Continues to Expand
Radio advertising revenues may be flat or even declining so far this year, but a lack of audience doesn’t seem to be the culprit. According to a recent report from Arbitron, radio now reaches 242.2...
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CMOs Want More Ownership of the Mobile Web Strategy; CIOs Do Not Agree
Asked how they would like to see ownership of mobile web strategy changed, 51% of CMOs surveyed by NetBiscuits [download page] indicated that they should get more ownership, compared to just 9% who...
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Which Forms of Advertising Do Consumers Trust – and Act On – the Most?
Online consumers around the world place their greatest amount of trust in earned media, while TV wins among paid media, finds Nielsen [download page] in its latest “Trust in Advertising” report. 84% of...
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Marketing Budget Optimism Expanded During the Summer Months
Global marketing budgets continue to improve, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 52, up 0.5 points from last month and...
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Privacy A Growing Concern For Almost 2 in 3 Internet Users
TRUSTe has released its third US “Consumer Data Privacy Study – Advertising Edition,” indicating rising privacy concerns among online adults. 9 in 10 consider the issue to be really (55%) or somewhat...
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No Spike in TV Tweets During Ads
Tweets influence ratings for some TV episodes, Nielsen recently declared. But are viewers tweeting during programs or tuning out during commercial breaks to join in the buzz? According to new data from...
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