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Planned Budget Increases Drive Marketers’ Optimism to New High
Global marketers are bullish regarding their budgets, finds Warc in its latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 56.2, its highest value on...
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Mobile Ads Seen Impacting CPG Purchase Decisions
Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad, finds JiWire in its latest quarterly “Mobile Audience Insights Report” [pdf]. The...
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Small Biz Saturday Participants Expect Boost in Awareness, Will Rely More on...
More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year, per results from a Constant Contact survey of 854 B2C small business...
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Mobile Advertisers, On Board With Geo-Targeting Techniques, Add More Data to...
93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier, per the latest...
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Social ROI? SMBs Most Enthusiastic About Facebook Ads
Recently, BIA/Kelsey released some data showing that 3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts. Now the researchers have released further data...
View ArticleTop 10 Broadcast TV Engagement, Week of Nov. 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Nov. 4-10, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Many Millennials Who Forgo Pay-TV Rely on OTA as Main Programming Source
Centris Marketing Science has released some new video viewing data containing two interesting results. Firstly, Millennials (18-34) who don’t subscribe to pay-TV – many of whom may fall into the...
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Social Ads Continue to Outperform Networks and Exchanges in Delivering...
During Q3, social again beat portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to...
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2 in 3 Marketers Say Word-of-Mouth Marketing More Effective Than Traditional...
Some 64% of marketing executives believe that word-of-mouth (W-O-M) marketing is more effective than traditional marketing, says a new survey from the Word of Mouth Marketing Association (WOMMA) and...
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Majority of E-Commerce Execs Not Using Site Search Data For Other Marketing...
Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs, finds SLI...
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Social Shopping: Facebook and… Polyvore?
Move over Pinterest, there’s a new sheriff in town, according to [pdf] RichRelevance. Well, there’s a new site to play second fiddle to Facebook in the race to account for less than 1% of all shopping...
View ArticleTop 10 TV Programs on Twitter, Week of Nov. 18-24, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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October Desktop Traffic Trends: Retail Sites Gain Momentum
An increasing number of Americans visited retail sites last month, likely shopping for Halloween and getting a head start on their holiday purchases, according to the latest data from comScore’s Media...
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Consumers Say That Targeted Ads Are More Likely to Influence Their Online...
Privacy concerns aside, it stands to reason that consumers who find online messages to be relevant to them would be more likely to be influenced by those messages. And that seems to be one of the...
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Millennial and Working Moms Casting Wider Nets on Twitter and Instagram
Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home...
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B2B Buyers Seen Adopting B2C Shopping Practices
“B2B buyers are shopping at work like they do at home,” declares Avanade [pdf] in a white paper containing results from a commissioned survey conducted by Wakefield Research. That viewpoint is based in...
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TV Multitasking Trending Towards Related Activities
Much has been made of the tendency of TV viewers to multitask – particularly those with a smartphone or tablet in hand (although multitasking doesn’t always involve one of those devices). While some...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 22-24, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Thanksgiving Weekend Shopping Forecasts
Thanksgiving is almost here, and everyone has something to say about the shopping climate – which will hopefully be better than the actual weather has been in some parts of the country. The research...
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