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Most Popular Sources of Local Shopping Info, by Age Group
Source: BIA/Kelsey Notes: The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first. Other data shows that...
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Share of US Mobile Subscribers With a Smartphone in Feb 2014
Source: comScore Notes: Apple remains the leading manufacturer (41.3% market share), ahead of Samsung (27%) for the 3-month period ending in February. Android’s still the top OS (52.1%), with neither...
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44% Say Coupons Very Influential in Brand Choice
Coupons exert a strong influence on shoppers’ brand decisions, say The Integer Group and M/A/R/C Research in newly-released survey results [download page]. Some 44% of respondents reported that coupons...
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CMOs on How Digital’s Rise Has Changed Their Responsibilities
Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth, according to a...
View ArticleTop 10 Broadcast TV Engagement, Week of Mar. 17-23, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Mar. 17-23, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Pay-TV Subscription Trends Among Millennials
Source: Centris Marketing Science Notes: In Q4 2013, a significantly larger share of 18-24-year-old heads of household reported being pay-TV subscribers than did a year earlier, with a concurrent...
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Top Social Platforms’ Reach, by Device
Source: comScore [download page] Notes: Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a...
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Jobs, Education, and Households: Stats About America’s Youth As They Age
The Census Bureau recently released the results of a longitudinal survey that tracked a nationally representative sample of roughly 9,000 men and women interviewed annually from the ages of 12-17 in...
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Global Marketers’ Top Tactics for Increasing Customer Lifetime Value
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization, according to a new report [download page] from...
View ArticleAndroid TV May Pull A Galaxy Gear | Marketo Grows | FTC Comes Down on “Jerk”...
TV: Google has plenty ideas of its own, but it’s rarely failed to copy one of Apple’s as well. A new Android TV project would keep up their record, launching into a market that isn’t yet a market, but...
View ArticleTop 10 Social Networking Websites & Forums – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multimedia Websites – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Shopping and Classifieds Websites – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Business Information Websites – March 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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US Desktop-Based Retail E-Commerce Spending and Growth Rates, Q1 2010-Q4 2013
Source: comScore [download page] Notes: Desktop-based e-commerce growth was 13% for 2013, though online retail’s growth overall was a point higher when factoring in mobile, which grew by 23%...
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Top Drivers of Global Ad Spending Growth, From 2013 Through 2016
Source: ZenithOptimedia Notes: The $31.6 billion in additional mobile ad spend is actually marginally less than Zenith Optimedia’s previous forecast, while TV’s forecast has been slightly upgraded....
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