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Who’s Using Marketing Automation to Manage Email, And How Many Messages Are...
Some 24% of marketers say they don’t use any tools to manage their email campaigns, according to a recently-released Marketo study [download page]. But that figure masks significant differences when...
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Key Trends Consistent As Online Ad Revenues Grow Another 17% in 2013
Online advertising set yet another peak in Q4 2013, growing by 17.5% to reach $12.1 billion, the largest quarter on record, according to the latest revenue report [pdf] from the IAB and...
View ArticleTop 10 Brand Movers, March 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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For Most Youth, Smartphone Use In-Store Can Affect Purchase Decisions
Source: Local Search Association Notes: Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information...
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Brands’ Most Engaging Facebook Posts are Almost Always Photos
Source: Socialbakers Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos...
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Consumers Report More Privacy Breaches, Little Faith in Marketers
A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches...
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Half of Americans Don’t Trust the Ads They’re Exposed To
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among...
View ArticleAOL to Roboticize Vid Content Selection | Adwords Changes Afoot | Lowly Email...
Video: AOL is attempting to pull a “Google News” in the video content space for women. With a combination of observed behavior, analytics and some good old human judgement, AOL will seek to roboticize...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Apr. 11-13, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Cable Companies Now Have as Many Broadband as Pay-TV Subscribers
Source: Leichtman Research Group Notes: While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet...
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Mobile Now One-Third of Google Organic Search Visits
Source: RKG [download page] Notes: Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier...
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Radio Listening Gradually Transitions to Digital Platforms
Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources, according to the 10th annual Techsurvey from Jacobs Media. That mirrors a similar shift in TV content viewing...
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The Biggest Mistakes Companies Make With Their Customers
American consumers don’t feel that their relationships with businesses are improving, according to a new study [download page] from Thunderhead.com. Among the intriguing study findings: one-quarter of...
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Search Marketers’ Take on the Ranking Factors Increasing in Importance This Year
Source: BrightEdge [download page] Notes: About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for...
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Gen Z Turns to Newer Platforms for Music Discovery
Source: Jacobs Media [pdf] Notes: Among core radio listeners interested in finding out about new music and artists, AM/FM radio (on any device) is easily the top single option, for roughly 51% of...
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Majority of Local Searches on a Mobile Phone End With an In-Store Purchase
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store, according to the 2014 Local Search Study from Neustar Localeze and 15miles,...
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Who’s Still Watching Live TV? (Most People.)
A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV programming the old-fashioned...
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Easter Celebrants to Rein in Spending This Year
Source: NRF Notes: The average Easter celebrant is expected to spend on items ranging from candy to clothes for this year’s Easter holiday, down slightly from $145.13 last year. Total spending is...
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B2B Media Industry Revenues, 2008-2013
Source: Association of Business Information and Media Companies (ABM) Notes: Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total...
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Search Advertising Trends in Q1
An array of research has been released recently looking at paid search trends during the first quarter of the year, from the likes of IgnitionOne, RKG [download page], The Search Agency [download...
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