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How Much Should Consumer Time Factor Into Media Spending?
Consumers’ media consumption habits have shifted in recent years, most notably towards digital channels, and mobile in particular. One oft-cited slide included in Mary Meeker’s annual State of the...
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Consumers Sound Off on Automatic Audio in Mobile Video Ads
Almost 2 in 3 internet users aged 11 and older watch more than 3 videos per week on their mobile devices, says Unruly in announcing the results of a survey of 6,000 respondents across 11 countries....
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Consumers & Messaging: Apps Preferred For P2P; Text For Businesses
Consumers’ messaging preferences differ when communicating with each other and with businesses, according to an interesting report [download page] from the Mobile Ecosystem Forum (MEF). The study...
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Video Ad Viewability Rates Across Devices And Countries
Video ad viewability seems to be improving from last year, reports Google in its 2016 Global State of Play report [pdf]. Some 66% of video ads were viewable on the web and in apps (excluding YouTube)...
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Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack
Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent...
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Consumers Say Stores Don’t Know Their Preferences. And They’re OK With That.
About 2 in 3 consumers surveyed in the US and UK say they see no evidence of stores knowing their preferences, a study has revealed. The report – from Periscope, by McKinsey [download page] – indicates...
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More Than 30% of US Marketers’ Emails This Year Have Not Reached Inboxes
US marketers have a struggle on their hands this year when it comes to email deliverability, a Return Path analysis [download page] has found. Fewer than 70% of emails sent by US marketers have been...
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Smartphones Driving More Traffic in APAC Than in US or Europe
Smartphones drove more than one-quarter of all site visits in the Asia-Pacific region last year, including almost 4 in 10 (37.9%) visits in Japan, per a new Adobe Digital Insights (ADI) report. The...
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What Motivates Consumers to Engage With Online Content?
Consumers’ motivations for engaging with online content can be boiled down to 8 “content moments,” says AOL in a new study that analyzed more than 55,000 content interactions across 8 global markets....
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In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions
Mobile has reached an important threshold in two countries, and is poised to do so in another, according to Criteo’s State of Mobile Commerce Report [download page] for H1 2016. Based on an analysis of...
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Search and Email Driving Half of Website Visits in Europe
Direct visits only accounted for about one-third of website visits in Europe in Q2 2016, with the remaining two-thirds coming from brand-driven tactics such as search, email and display, according to...
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Which Digital Channel Budgets Are Most Affected by Attribution in Europe?
Companies in the UK, France and Germany are more likely to decrease (46%) than increase (28%) spending across digital channels as a result of attribution, per results from an Econsultancy report...
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Half of US Online Travel Bookers Recall Seeing Ads During Path to Purchase
Travel advertising gets the attention of a sizable share of online travel bookers in the US, Canada and the UK, according to an Expedia Media Solutions study [download page] that surveyed more than...
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Almost Half of US Adults Say They Watch Branded Videos on Social Media
More than 3 in 4 adults surveyed across 5 markets report interacting with brands on social media, and close to half (including 45% in the US) say they watch branded videos on social, according to a...
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Programmatic Expected to Become Primary Global Method for Trading Digital...
Programmatic advertising is projected to account for 51% of digital display expenditure worldwide this year, before growing to 57% share next year on the back of a 31% increase in spending. That’s...
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How Tolerant Are Online Video Viewers of Buffering, and Ads?
More than three-quarters of adults in the US and UK watch online video at least weekly, according to the results [pdf] of a survey from Limelight Networks, with men and Millennials tending to be among...
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Half of Connected Teens Globally Say They’re Using Voice-Enabled Digital...
One of the newer technologies getting buzz these days is the voice-enabled digital assistant – and new data from Accenture [pdf] suggests that it’s not all hype. In fact, the use of embedded...
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US Q4 E-Commerce Conversion Rates Were Almost 3 Times Higher on Desktops Than...
While smartphones’ share of e-commerce traffic continues to grow with each passing quarter, conversion rates have been slow to catch up, according to Monetate’s latest benchmark figures covering Q4...
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Here’s A Handy Chart Guide to Mobile’s Trended Share of Site Traffic in 12...
It’s increasingly becoming a mobile world, at least when it comes to website traffic. A new report from Adobe Digital Insights (ADI) indicates that smartphones are cannibalizing web traffic from...
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Enterprise MarTech Investments Made Chiefly to Better Understand Customers...
Marketers at enterprise companies (at least 500 employees) are investing in marketing technology primarily to better understand customers and prospects (62%), a task seen as both a key priority and...
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