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Total Consumer Savings From CPG Coupons Fell Again in 2013
Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years, according to a study from NCH Marketing...
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Online Americans Say They Hold Generally Favorable Views of Mobile Marketing
Mobile is one of marketers’ most exciting opportunities this year, according to recent research, but are consumers resistant to being marketed to on mobile? Not so, say newly-released survey results...
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Brand Leaders in Meeting Customers’ Expectations
In its latest customer loyalty index [pdf], Brand Keys indicates that consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t...
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What Affects Shoppers’ Image of a CPG Brand the Most?
A recently-released study [pdf] released by the Path to Purchase Institute (P2PI) in collaboration with CROSSMARK and Marketing Werks touts the value of experiential marketing by way of some...
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More Data Supports Personalization of Emails
Research released last year by MailChimp and by MailerMailer supported the notion that personalized emails drive higher responses rates. A new study [download page] from Experian Marketing Services...
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More Brands Promote Pinterest in Email Campaigns
Some 94% of brands display or promote social networks in their email marketing efforts, says Experian Marketing Services in its latest annual Email Market Study [download page] covering 2013 activity....
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What America’s Mass Affluent Are Up To Online
America’s “Mass Affluent” represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth, says Nielsen [download page] in a new report. This group – which is defined as...
View ArticleTop 10 Brand Movers, January 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Who’s Ignoring Which Ads?
A new survey from Goo Technologies, conducted by Harris Interactive, looks at the types of ads that consumers say they are most likely to ignore. Overall, the study finds that online ads are ignored by...
View ArticleTop 10 TV Programs on Twitter, Week of Feb. 3-9, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 7-9, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Demographics of US College Graduates in 2013
It’s becoming more and more valuable to go to college, says Pew Research in a new study citing earning, socio-economic and job satisfaction gaps between youth who have degrees and those who don’t....
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Almost 1 in 5 Email-Driven Orders Were Completed on a Mobile Device in Q4
Some 18% of email-driven orders were completed on a mobile device during Q4 2013, up a couple of points from the preceding quarter, according to Yesmail Interactive’s latest quarterly Email Marketing...
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Marketers Begin Aligning Content With the Buyer Journey
Recent research has brought to light the importance of customizing content to the buyer’s journey stage, something that few B2B content marketers feel adept at doing. A new study [download page] from...
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Most Important Info to Display on Local Biz Websites, According to Consumers
2 in 3 American and Canadian consumers indicate that a local business having a website affects their opinion of the business and whether or not to use it, according to survey results from BrightLocal....
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Most Requested Marketing Automation Features
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing, per a recent report. The outlook for the...
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8 in 10 CX Professionals Report Executive Buy-In
Customer experience is marketers’ single most exciting opportunity this year (according to one report, at least), and a new study [download page] from the Temkin Group indeed asserts that “the CX...
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