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Only 1 in 2 Companies Say Sales & Marketing Have a Formal Definition of a...
If sales and marketing are to work better together, it might help to have an agreed-upon formal definition of what a qualified lead is. And yet only half of the firms responding to CSO Insights’ 2014...
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Mobile-Local Ad Clicks Most Commonly Followed by Phone Calls
What happens after a mobile user clicks on a locally-targeted ad? Most often, a phone call to the business, says xAd in its 2013 Year-in-Review report [download page]. However, the results aren’t...
View ArticleTop 10 Broadcast TV Engagement, Week of Jan. 27-Feb. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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When America Listens to the Radio
Some 92% of Americans aged 12 and older listen to the radio for 5 minutes or more during an average week between the hours of 6AM and midnight, says Nielsen in a new study entitled State of the Media:...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 27-Feb. 2, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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6 in 10 SMBs Using Social Say It Helps Attract New Customers
LinkedIn has released a study of the use of social media by SMBs in the US and Canada, and while some of it reads as a sales pitch to attract financial companies to the platform, the study does contain...
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Top Retail Site Load Speeds Update: Still Slowing Down
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) continues to slow down, clocking in at 9.3 seconds during the Winter period, 21% slower than the 7.7 seconds...
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Social Media Consumption Figures for Key Platforms, on Computers and Smartphones
Nielsen’s recently-released “Digital Consumer Report” [download page] contains a host of aggregated data from the company’s recent studies, and while most of the results have been covered elsewhere on...
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Are Consumers “Falling Out of Love” With Brands?
A couple of new studies take a look at consumers’ relationships with brands, with one arguing that consumers are “falling out of love with brands” and that “brands are in crisis.” Indeed, Mindshare’s...
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Will Olympic Sponsors Make A Connection With Viewers?
Winter Olympics viewers are quite receptive to branded messaging on TV, says Experian Marketing Services in a recent release of survey data. Some 56% notice or are engaged with product placements in TV...
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Last Year, Social Ads Proved Highly Effective in Delivering New, Quality...
Social was a better bet than portals, networks, and exchanges last year for reaching users that can be consistently marketed to (“user quality index”), according to the latest quarterly “Global Media...
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Brands Slow to Respond to Complaints Posted on Social Media
About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them “somewhat” (10.9%) or “very” (4.9%) often, finds a survey from Social Media Marketing...
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Tablet Web Browser Usage Patterns on a Typical Day
In a new report [download page], Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day. The analysis averaged out hourly ad...
View ArticleTop 10 Social Networking Websites & Forums – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Mobile Phone Entertainment Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 TV Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Online Habits of the “Always-On Consumer”
3 in 4 “Always-On Consumers” (AOCs) visit social networks, while two-thirds frequent news and magazine websites and half visit company websites, according to a recent study [pdf] from Vivaldi Partners...
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